Brand Catalyst Partners
Together We Will Make Waves
BCP’s First Legacy Award Winner
Stan Richards is the founder of the award winning agency known as The Richards Group. Stan and his team are credited with breakthrough advertising campaigns for Chick Fil A, Motel 6, Home Depot, Ram Trucks, and many other brands. He is in the Art Director Hall of Fame with Walt Disney, and in the Advertising Hall of Fame. The University of Texas named a school after him, the Stan Richards School of Advertising and Public Relations. We honored him for his ability to create a company culture that drives incredible results and garners the highest employee retention rates in the business. He wrote a book called The Peaceable Kingdom, that outlines his philosophies about creating company culture.
On January 25th, 2018 Stan Richards was honored with the BCP – Brand Catalyst Legacy Award.
Brand Catalysts are visionary leaders who consistently keep their promises. Guided by unwavering principles, they inspire their people to do great things. They speak with conviction about the difference they want to make in the world. Others naturally follow them with a sense of purpose. When they put their ideals into action, resources are brought to focus and people work passionately to deliver on their promise. Their brand is their signature, a public declaration of what they believe in. This unity of purpose and care for people is how they push the boundaries of what’s possible. Leading companies that become stories worth telling. We love these leaders for who they are, and for inviting us to participate in their dreams. For in this pursuit we all find a sense of fulfillment that we are a part of something bigger, something special.
Stan Richards is the epitome of a Brand Catalyst
Why join Brand Catalyst Partners?
The ripple starts with a commitment from a single person. Surround yourself with peers that are intentional about organizational conviction. Learn new techniques to help you engage your employees and empower them to take ownership of your brand’s highest compelling truth. You are an inspirational leader. Make an impact on your bottom line by awakening your people to have the inspirational alignment and organizational conviction to deliver on a best in class brand experience.
What is a contagious brand?
Very simply – a Contagious Brand grows rapidly without a strong need for advertising or marketing. A Contagious Brand occurs when the key elements of the brand are woven together in such a way that the essence of the brand is naturally communicated among its target audience without a strong need for advertising. A Contagious Brand does not happen by accident. They are carefully crafted in the minds of the brand leaders before any investment is made to implement the brand.
Kennan’s vision is “inspiring brands to live their highest promise,” which he achieves through helping CEO’s and executive teams inspire their teams to live out their brand every day. Additionally, he is a 20-year veteran of Darden Restaurants where he led the national efforts for Red Lobster and was involved in over $1 billion in advertising and branding efforts.
“I’ve dedicated my career to inspiring business leaders, so they can inspire their teams.”
– Kennan Burch
[Click the photo for Kennan’s bio.]
"He understands the power of brands and how to achieve the organizational conviction that results in a brand promise that is consistent in its delivery at every point of contact, both internally and externally. He gets brands and how to build them."Stan RichardsPrincipal, The Richards Group
"Kennan Burch is a great developer of promotions that drive sales and profits. He understands what motivates consumers and how to execute at a high level."Kim LopdrupPresident of Red Lobster
"We charged Kennan to bring 22 stakeholders together to get on the same page. Some people would think of that as herding cats . Instead, Kennan pulled us together and now we are “One Lion” with an inspiring Environment."Keith DaltonKaty Boardwalk Hotel & Conference
"In my over 11 years at Darden, I have had the opportunity and privilege to work with dozens of very talented, well educated and seasoned Marketing professionals. I would rate Kennan with the very best, because of his gift for working with people to get the best out of all members of the Team."Bill HerzigSenior Vice President, Darden Restaurants, Inc.
"He is a seminal thinker… he is a ‘one-man-think-tank.’ He is a creative communicator… an energizer… a visionary… and has a proved track record."Derric JohnsonCreative Consultant to Walt Disney World
"Kennan was instrumental in guiding us go through the process of defining and creating our brand promise. I would certainly endorse Kennan Burch and Brand Catalyst Partners for the talents they bring to the table and would recommend him to any company wanting to develop or further define their brand identity."Duane KuckCEO Regal Boats
"We asked Brand Catalyst Partners to assist in refining our company culture. We now utilize our vision statement, core values, and aspirations in everything we do, ensuring that the ‘Why’ is the driving force of every decision we make. I couldn’t have imagined such a profound and well delivered result that we continue to get value from every day."Leman PorterPresident, Frontline Insurance
“Kennan brings an innovative and refreshing method to discover your real brand in a cooperative and collaborative team process – it is one of the best investments into your BRAND that one can make”Jeff PiersallFounder & CEO, SCB Marketing & I4 Business Magazine
“He led the development of our Cure Bowl brand strategy that garnered more funds for charity that any other bowl game since its inception. I highly recommend Brand Catalyst Partners to any organization that needs to align their leadership team on their highest compelling truth.”Alan GoochExecutive Director, The Cure Bowl
“Kennan Burch and Brand Catalyst Partners are the type of Consultants that make me want to look for opportunities to work with him again and again. I am sure there will be a fifth engagement for me.”Scott CahillManaging Partner, Fulcrum Partners
“We have used Kennan on two separate brand initiatives and his professional approach to leading our team through critical discussions has been extremely valuable. I highly recommend Kennan to any organization that is looking to define their brand and develop alignment across team members.”Ray DeLaughterCOO Typhoon Texas
“Kennan and Brand Catalyst Partners were inspirational in helping Fun Spot America develop and identify our culture. The creation of our Culture Guide will insure continuance of our philosophies and practices for years to come. I highly recommend Kennan to positively position any organization that wants to be focused and impactful in today's marketplace.”John ArieFounder & CEO – Fun Spot Theme Park
"Kennan was a true professional from beginning to end. He has a deep knowledge of branding and what drives consumers to make decisions. I would highly recommend Kennan to help your company grow your brand as effective as possible."Matt McLeanFounder & CEO, Uncle Matt’s Organic
Brand Catalyst Partners’ Promise is Threefold:
Is your team inspired and aligned to do something special… something meaningful; something that engages the hearts of your team to get up every morning and passionately pursue the work before them, because they know the work they do is going to make a difference? Work does not have to be boring, contentious or frustrating.
Is your team committed to having an impact? Do they have a sense of conviction and destiny behind the work they are doing? Are they willing to stand up for the customer, and make sure they deliver the experience that meets and exceeds your customers’ expectations? With organization conviction, work can be incredibly rewarding and fulfilling.
Highest Compelling Truth
Beyond the hype, beyond slogans and campaigns, is there a higher truth that guides you – a higher compelling truth? Not everything is true. Among things that are true, not everything is compelling. Of everything that is compelling, not everything is equally compelling. When teams can embody their highest compelling truth, then they have a chance to do something special, something meaningful…
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Current Dates Available:
April 6-8th, 2018
$4,200 for Catalyst Club Members